Explore our collection of successful TikTok campaigns and case studies from top brands.

Clothing and Fashion

Lexxola
Awesome product. TikTok. Community-Collaboration. The factors that helped Lexxola unlock powerful engagement.

Crocs takes over TikTok with its Flicker, Flash, Flare strategy.

ASOS' TikTok campaign delivers on their motto 'Be whoever you want to be'.

Gymshark took to TikTok to reach its audience and scale on social media.

WANNA used TikTok influencers to promote their new AR solutions.

See how PTL's builds its presence among their target audience, 16 to 24-year-old women on TikTok.

See how customizable eyewear company Pair uses TikTok for customer service.

Guess created the #InMyDenim hashtag gathering over 5,500 user-generated videos.

Beauty and Skincare

Benefit Cosmetics launched the Benefit Brow Challenge, highlighting the benefits of the Brow Microfilling Pen.

Habit knows they don't need to look further than their social comments for honest customer feedback.

Buzzfeed coined this “the most successful piece of TikTok marketing to date.”

Food and Beverage

Halloween was a little less scary and a little more satisfying for customers engaging in chipotles #Boorito contest.

Taco Bell relaunched their Mexican Pizza in a big way on TikTok.

Love guac as much as we do? Then you'll love the inspo from Chipotle's #GuacDance campaign.

Sweetgreen capitalizes on #FoodTok culture to engage with consumers.

Redbull turned up the action with their #RedBullDanceYourStyle Challenge and gained more than 7 billion views.

See the Chipotle TikTok campaign that drove 329.2 million views.

Starbucks takes a human-first approach to TikTok.

Consumer Goods

Blue Kazoo, a company focused on artfully designed puzzles, uses TikTok to reach artists for help designing new products.

SpiKeBall showcases people and pets playing the game, encouraging TikTok users to join in.

Critter Co. engages viewers with their creative content on TikTok.

Sommer Letter Co. connects with the TikTok community on an intimate level to drive engagement.

Banking and Fintech

Plum made money go further with their TikTok influencer campaign.

Tally used the campaign-specific hashtag #tallyup to help TikTok users find the company’s campaign.

Travel

Ryanair stands out on TikTok with its comedic presence.

Education

Duo the Owl makes it big on TikTok gaining traction for the brand Duolingo.